Reinventing Rural King’s Omnichannel Offering With Magento Commerce and Akeneo

How a Midwest farm supply chain won back its customer base using the power of omnichannel

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Reinventing Rural King’s Omnichannel Offering With Magento Commerce and Akeneo on-demand webinar. Featured speakers Matt Fouts, Lead Project Manager for Rural King, and John Evans, Senior Director, Demand Generation at Akeneo. We discuss how this Midwest farm supply chain accelerated revenue growth and restored customer confidence by reinventing their omnichannel approach using Magento Commerce and Akeneo PIM.

  • Discover how adding buy-online-pick-up in-store services supercharged eCommerce sales and boosted retail foot traffic
  • Learn how Magento Commerce and Akeneo provided a solid foundation for delivering high-quality product information and merchandising experiences
  • Elevate your own omnichannel experience with valuable business intelligence and best practices
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John Evans

John Evans leads demand generation at Akeneo, the number one open-source product experience management solution. A veteran of the B2B marketing space, John draws from over 25 years of product marketing and product management experience in master data management, business intelligence, and supply chain software. John started his career at Teradyne as a materials planner, where he quickly realized the importance of complete and comprehensive product information.

Matt Fouts

Matt Fouts is the Lead Project Manager for Rural King, America’s premiere farm and home supply store. An accomplished cross-functional team leader with 14+ years of industry experience, Matt has played a key role in launching and sustaining the new Rural King website using the Magento Commerce ECE platform. Managing a team of over 20 developers and UX experts, Matt helped set pricing and stock rules to boost conversation rates, and collaborated with the onsite logistics director to revamp eCommerce shipping from UPS to FedEx across, as well as conceptualizing, developing, and deploying “Buy Online Pick-Up in Store” across 113 retail store locations.