4 Steps to digital transformation in B2B commerce
Providing excellent digital experiences in B2B has become the new imperative, and many B2B businesses are moving to digitally transform to meet growing customer expectations.
Successful digital transformations don't start with a website or mobile application. In reality, there are business decisions to be made and opportunities to explore before technology comes into play. This guide by Adobe Solution Partner, Perficient, outlines the steps for assessing your readiness for B2B Commerce transformation, including:
- Setting objectives for both your business and customer expectations
- Evaluating your market and selling methods
- Determining where you fit and opportunities to expand and evolve
- Assessing internal processes to understand where you’re prepared to grow
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