Life After Print Ads: Bath Depot's Omnichannel Evolution

Learn how Bath Depot created a winning digital to in-store experience

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Watch this on-demand webinar, as co-presenters Michele Jutras, Marketing Director at Bath Depot, and Charles Desjardins, Executive Vice President from Absolunet, discuss repurposing Bath Depots website and mobile assets to create a customer-first, omnichannel experience, using features including:

Store locator functionality to conveniently map a Bath Depot store nearest to device
Rules-based customer discounts applied to purchases at checkout
Automatic display of localized storefronts, including country, language, and pricing
Enhanced ordering options including ship-to-store, pickup locations, and home delivery

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Charles Desjardins

Charles Desjardins is an Absolunet partner and the agency’s Executive Vice-President. He manages sales, business development, marketing and strategy. A born disrupter, Charles develops major accounts and international markets. He has served on numerous boards for organizations whose missions range from entrepreneurship to health and he currently sits on Leucan’s Board of Directors. Charles holds a Master of Science and a Bachelor of Science in Business Administration in International Management (major in Finance) from HEC Montréal.

Michele Jutras

Michèle Jutras cumulates 15 years of experience in B2C & B2B product marketing and business strategy, in both online and offline channels. After years in the cosmetics industry, she joined Bath Depot as Marketing Director in 2016. She rapidly onboarded Bath Depot onto a new digital platform and focused efforts on omnichannel digital marketing. To live the Bath Depot omnichannel experience yourself, visit https://www.bathdepot.com/

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Life After Print Ads: Bath Depot's Omnichannel Evolution

Learn how Bath Depot created a winning digital to in-store experience

Watch On-Demand

Creating Best-in-Class Shopping Experiences

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Charles Desjardins

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Michele Jutras

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