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Mastering Omnichannel Marketing

Learn how Science in Sport created a comprehensive, omnichannel customer experience

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On-Demand Webinar: Mastering Omnichannel Marketing.

Watch this webinar and hear as Magento Commerce merchant, Science in Sport, and our Premier Technology Partner, dotdigital, discuss the dual role of data management and design in creating a comprehensive, omnichannel customer experience.

In this webinar, you'll learn how to:
  • Assemble the right team of individuals to achieve your business goals
  • Understand your database and what you should offer your customers
  • Futureproof your business by developing new engagement channels

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Fiona Watson

Fiona Watson is a CRM and Trading Manager at Science in Sport, a leading UK sports nutrition company which develops and manufactures innovative sports supplements and nutrition products. In her role, Fiona is responsible for the CRM email targeting and analysis, as well as customer database management, reporting, and analysis. When not in the office, you’re likely to find Fiona on a long-distance bike trip surrounded by her fellow cycling enthusiasts.

Gavin Laugenie

Gavin Laugenie is the Head of Strategy & Insight at dotdigital, offering 10+ years of experience working within the email marketing industry. Gavin has worked closely with B2C & B2B organizations across the travel, financial, and retail sectors in the UK & US, growing client email marketing programs to drive customer lifetime value, boost brand loyalty, and grow return on investment. As a frequent public speaker and active blogger, Gavin offers his expert insights on the latest marketing trends and technology topics.