The shop never stops: Consumer preferences report
How consumer habits changed in 2020 and which ones are here to stay
It’s no secret that as a result of the pandemic certain ecommerce trends have accelerated, and shopper habits have drasticaly changed. But which changes are temporary, and which are here to stay?
To find these answers and much more, Magento commissioned a survey spanning 13 countries across Europe, the Middle East and Africa. Over 7,000 respondents were asked to share the factors that affected their online shopping preferences.
Over half (54%) of shoppers say the pandemic changed their online shopping expectations. And consumers say they are more likely than ever to compare different websites, especially for price, ease of finding products and a simple checkout experience. For ecommerce merchants, having a standout customer experience throughout the entire customer journey has never been more crucial to success.
The report includes:
- Which ecommerce shopping trends were accelerated in 2020
- Comparisons to Magento's 2019 Study - What has changed?
- Specific features that make consumers more likely to buy
- Insights into those who shop online frequently vs. infrequently and how their preferences differ