Merchandising in the Age of Personalization – Featuring St. John Knits
Pairing AI-powered personalization with your merchandising goals
Click to visit the EVENT HOME PAGE to watch previous webinar recordings.Watch our on-demand webinar: "Merchandising in the Age of Personalization" – Featuring St. John Knits. Featured speakers Bienca Yang, VP of eCommerce at St. John Knits, and Rory Gilmore, Head of Customer Experience for Nosto, discuss how aligning personalization strategies and merchandising goals has driven the growth of this luxury women’s fashion brand.
In this on-demand webinar you will:
- Hear the story of how St. John Knits used a tandem personalization and merchandising approach to shape their customer experience
- Learn about Category Merchandising Personalization
- Assess your brands approach to personalization and identify areas of your website where merchandise control matters most
- Discover how to transform your category page into a dedicated revenue driver
Bienca Yang
Bienca Yang is a results-oriented business leader with over ten years of expertise growing successful eCommerce businesses. Recognized as a pioneer in the creation of efficient, data-driven eMarketing platforms, she currently serves as VP of eCommerce of St. John Knits, owning the end-to-end eCommerce business for this women’s fashion and luxury clothing brand. Prior to St. John Knits, Bienca Yang has worked for globally-recognized companies, including Amazon and Newegg, applying her experience in a range of core digital commerce functions.
Rory Gilmore
Rory Gilmore has worked in eCommerce for six years, starting as an Ecommerce Manager in the luxury fashion and lifestyle sector then working as a freelance consultant before eventually moving into his current role as Head of Customer Experience at Nosto. Rory is passionate about good design, the user experience, and helping businesses realize their online vision. He has worked with multiple well-known retail brands including Dunhill, Gymshark, Cath Kidston, and Richer Sounds.
