Unlocking Mobile Revenue: Findings from a Forrester Total Economic Impact® Study
Learn how a global commerce initiative is helping close the mobile conversion gap
Watch our on-demand webinar, Unlocking Mobile Revenue: Findings from a Forrester Total Economic Impact® Study, hosted by James McCormick and Veronica lles from Forrester, Rob Long of PayPal, Zee Aganovic from HiConversion, and Meagan Dollins from Magento.
Hear insights into the Total Economic Impact™ (TEI) study conducted by Forrester Research, which examines the revenue potential ROI merchants could realize by participating in the Mobile Optimization Initiative (MOI), including:
- Forrester’s perspective on the global eCommerce market
- What sets the MOI apart from other testing and optimization options
- Forrester’s ROI framework and how it could be applied to estimate the potential impact on your business
- The benefits experienced by participating merchants and system integrators to date and how you can take part
![PayPal Logo](https://info2.magento.com/rs/585-GGD-959/images/Paypal-White.png)
![HiConversion Logo](https://info2.magento.com/rs/585-GGD-959/images/hiconversionlogo.png)
![Asset Image](https://info2.magento.com/rs/585-GGD-959/images/11199_TEI_MOI_Webinar_Assets_r1v1-770x433.png)
Unlocking Mobile Revenue: Findings from a Forrester Total Economic Impact® Study
Watch On-Demand
SPEAKERS
![james-mccormick.jpg](https://info2.magento.com/rs/585-GGD-959/images/james-mccormick.jpg)
James McCormick
Principal Analyst
Forrester Research
![](https://info2.magento.com/rs/585-GGD-959/images/2015_VERONICA Iles_2.jpg)
Veronica Iles
Consultant for the Total Economic Impact
Forrester
![](https://info2.magento.com/rs/585-GGD-959/images/Rob Long.jpg)
Rob Long
Engineering Analyst
PayPal
![zee](https://info2.magento.com/rs/585-GGD-959/images/Zee.jpg)
Zee Aganovic
CEO
HiConversion Inc.
![](https://info2.magento.com/rs/585-GGD-959/images/Dollins-0007-2.jpg)
Meagan Dollins
Partner Marketing Manager
Magento, an Adobe Company