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Unlocking Mobile Revenue: Findings from a Forrester Total Economic Impact® Study

Learn how a global commerce initiative is helping close the mobile conversion gap


Watch our on-demand webinar, Unlocking Mobile Revenue: Findings from a Forrester Total Economic Impact® Study, hosted by James McCormick and Veronica lles from Forrester, Rob Long of PayPal, Zee Aganovic from HiConversion, and Meagan Dollins from Magento.

Hear insights into the Total Economic Impact™ (TEI) study conducted by Forrester Research, which examines the revenue potential ROI merchants could realize by participating in the Mobile Optimization Initiative (MOI), including:
  • Forrester’s perspective on the global eCommerce market
  • What sets the MOI apart from other testing and optimization options
  • Forrester’s ROI framework and how it could be applied to estimate the potential impact on your business
  • The benefits experienced by participating merchants and system integrators to date and how you can take part



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Unlocking Mobile Revenue: Findings from a Forrester Total Economic Impact® Study
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SPEAKERS

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James McCormick

Principal Analyst
Forrester Research

Veronica Iles

Consultant for the Total Economic Impact
Forrester

Rob Long

Engineering Analyst
PayPal

zee

Zee Aganovic

CEO
HiConversion Inc.

Meagan Dollins

Partner Marketing Manager
Magento, an Adobe Company