The State of Social Commerce in Southeast Asia

Econsultancy – Hootsuite – Magento

The State of Social Commerce in Southeast Asia report by global research firm, Econsultancy, says 96% of marketers in South East Asia agree that social commerce will become increasingly important in the next five years, while another 90% agree that social media drives online sales. However, less than 6 in 10 of these companies have their social media platforms fully integrated with their ecommerce platform.

In this report you will learn how to:

• Encourage recommendations through social media
• Influence the influencers
• Employ multimedia marketing strategies
• Utilise integrated Ecommerce platforms
• Push for increased marketing budgets and headcount

The State of Social Commerce in Southeast Asia report, produced by Econsultancy in collaboration with Hootsuite and Magento, is based on a survey of 271 ecommerce marketers and 277 consumers across the region.