Accelerator Webinar Series Presents
Strategy Sensei: Increase Customer Lifetime Value by Lending a Helping Hand
Existing customers matter the most. This is the biggest message that marketers aren’t hearing. Instead, they put time and money into acquiring new customers, which is costing more, thanks to competition and globalisation.
Businesses can start a chain reaction of growth by nurturing the customers they’re already closest to. In this episode, we’re discussing how to increase customer lifetime value and leverage existing customer relationships by providing helpful resources and services.
Join us to find out:
- Why customer retention is increasingly important
- How helpful content plays a huge role in boosting customer relationships
- How the Helping Mindset changes the brand experience
Our Speakers
Rohan Lock
Regional Director - APAC
dotdigital
Rohan has more than 12 years’ experience helping e-commerce brands optimise their digital marketing. After heading up dotdigital sales and account management and subsequently serving as Group Sales Director based in the UK, Rohan, a dotdigital veteran, moved back to Melbourne to develop the brand’s presence in Asia-Pacific. Now as dotdigital’s Regional Director, Rohan works with local integration and agency partners, as well as key global relationships and integrations, including Magento, to bring dotdigital’s technology offering to local organisations.
Nicholas Kontopoulos
Head of APAC Marketing
Adobe DX Commercial
Nicholas believes customer experience is a core ideology that needs to be at the heart of every business. People, and the promises we make, are the cornerstones of any brand. With more than 20 years of experience across multiple industries and geographies, he is passionate about developing innovative and viable business strategies for both the enterprise he works for, and the clients he serves.
