Adobe Digital Economy Index report

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New insight on adapting to the new digital economy


A year after the pandemic permanently reshaped eCommerce, we explore how online shopping habits and purchasing power have changed.

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis that covers tens of billions of transactions to UK retail sites. This report provides insights on consumer spending, online prices and 12 product categories.

Download the full report to get an in-depth look at the spending of UK consumers and what it means for the UK retail economy. Here's what you'll learn:

  • Online spend insights
    Discover which retail channels are seeing the most success post-pandemic and if the trend of online shopping has continued after ‘Freedom Day’.
  • Inflation trends
    Find out which product categories have been most affected by inflation in recent months.
  • Product category trends
    Retailers can learn about the billions of transactions from UK retailers between May and July 2021, discovering product categories that have seen success post-pandemic.

Download the report