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Diversification of Sales Models in Digital Commerce, Adapt or Get Left Behind

How Solarwinds, a leading provider of IT Management software, is leveraging Magento to enhance the customer experience and streamline their sales cycle.

In today’s eCommerce landscape, shoppers expect quick, seamless transactions. However, the traditional model of B2B selling relies heavily on Sales Reps operating in the field. While this approach is an important element in achieving success, it doesn’t have to apply to every sale. Most B2B organizations now rely on a healthy mix of products sold by their team in the field along with additional products available to customers for purchase online.

Watch this on-demand webinar and discover how streamlining your sales models can free up valuable business resources. We also discuss how to create secure, friction-less eCommerce channels for selling products directly to your customers.

Key Take Aways:

  • Draw inspiration from the Solarwinds success story
  • Utilizing an omni-channel approach to overhaul a traditional B2B selling model while maximizing sales cycle efficiency
  • Increasing cross sell and up sell revenue by implementing a friction-less method for customers to upgrade and add subscriptions
  • Finding success through the trial model and white glove service
  • Selling to internal stakeholders – aligning marketing, product, legal and sales to develop and launch a project of this size.
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Don Baldazo

Engineering Manager

Don is on the front lines of the Magento implementation at SolarWinds. He is interfacing with both the business and IT teams to ensure the goals for each team are realized.

Tony Guerrero

Vice President
Zilker Technology

Tony has over 11 years of experience working in highly competitive segments within the Digital space. Tony gets hands on experience every day working with clients like Solarwinds their challenges and craft a winning commerce strategy.

Siva Manikanteswaran

Sr. Product Manager

Siva has 20+ years experience in IT industry and has been leading SolarWinds Core and MSP B2B e-commerce experience . He loves working with sales , marketing , finance and legal to get B2B e-commerce implemented to improve speed, efficiency and accuracy of payments and payment methods. Siva’s view on e-commerce is that B2B e-commerce is a responsible for commerce interactions between CRM and ERP , Customers , company and partners and everything else that is broken in payment process.