A Merchant’s Biggest Differentiator: Customer Experience Beats Price
eCommerce is booming in Europe and surpassed the €621BN mark in 2019. Busy lifestyles, coupled with consumer confidence with technology, it’s no surprise that consumers are swapping physical stores for digital shopping.
With thousands of online merchants, it is hard to stand-out from the crowd. Price is an important issue but it was not rated as the most important factor by consumers when choosing to return to a brand. There is clearly more to online success than simply being the cheapest.
Watch our webinar based on the results of a new survey of shoppers in 8 EMEA countries, hosted by Adobe’s EMEA Marketing Director, Peter Bell in which he shares insights on the value of experience and convenience to build loyalty that lasts.
In this webinar, we discuss:
- What makes customers want your offerings?
- What makes them come back?
- What are the usual pain points they experience with you?
- What are they willing to exchange with you?
Duration: 45 mins
Commercial Marketing Director, EMEA